In This Issue: selling digital applications; customer case study; KODAK INSITE Software.
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Kodak Dialogue: Commercial Printing - Management Thinking and Technology Trends in Graphic Communications, November 2007 Issue

IN THIS ISSUE:

COMMUNICATE
The Art of the Sale: Selling Digital Applications (Part 2) >

reTHINK
Case Study: How Range Printing Is Leveraging Digital Solutions To Grow Its Business>

KODAK TECHNOLOGY
Lower Touch. Higher Profit>

NAIL THE SALE
Do your home work to establish credibility and then listen>

ARCHIVES
November 2007 Issue


YOUR KODAK SALES SOLUTIONS MANAGERS:

Digital: $subst('demographic.33')
(E-mail: $subst('demographic.31'))

Prepress: $subst('demographic.32')
(E-mail: $subst('demographic.30'))

COMMUNICATE: The Art of the Sale - Selling Digital Applications (Part 2 of 2: Crafting a Win-Win Situation)
Knowing customer requirements (the topic discussed in the last issue of Dialogue) is just Step 1 in winning profitable solutions-based business. In this issue, we take a deeper dive into the solutions selling process by discussing ways to convert that initial conversation into a final solution that helps both your customer and you to come out winners. Click to continue...

 

reTHINK: Ideas and Trends in Management, Business Process and Technology


 Digital Transformation Takes Root At Range
How Range Printing Is Leveraging Digital Solutions
To Grow Its Business 

Digital printing is all the rage in the market as customers clamor for the personalization, immediacy and cost-efficiency it can deliver. But, for most printers, digital printing is an incremental capability that requires incorporating an array of new sales and production processes to ensure success. read how one printer met that challenge head-on, resulting in an even stronger competitor in the print markets it serves. Click to continue...

KODAK Technology


 Lower Touch. Higher Profit.
How KODAK INSITE Web-based Portals and Workflow Automation Can Help You Maximize the Value of A Digital Print Environment.

Digital print, with its unique job profile, requires some rethinking in your plant workflow to ensure profitability. Read about Kodak's initiatives to introduce "zero-touch automation" into your work process to help you become a star in the world of digital output.

Click to continue...

Nail The Sale
 Feedback

Do your home work to establish credibility and then listen…

Many print sales persons are under the assumption that selling digital solutions only requires getting in front of marketing executives to describe their new data driven print-related products. They expect that their prospect will know exactly what to do and run with from there. The fact is nothing could be farther from the truth. Click to continue...

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Need More Information?
 Links
If any of the articles in this issue sparked your attention and you want more information, please use the information below to get in touch with either of us.

Kodak Digital Sales
Solutions Manager:
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E-mail: $subst('demographic.31')

Kodak Prepress Sales
Solutions Manager:
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E-mail: $subst('demographic.30') 		 

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