In This Issue: selling digital applications; customer case study; KODAK INSITE Software.
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Kodak Dialogue: Commercial Printing - Management Thinking and Technology Trends in Graphic Communications, November 2007 Issue

IN THIS ISSUE:

COMMUNICATE
The Art of the Sale: Selling Digital Applications (Part 1) >

reTHINK
Case Study: How Kennickell Uses Its Solutions-Selling Expertise to Expand Its Business>

KODAK TECHNOLOGY
Bring Your Business Right to Your Customer’s Desktop >

NAIL THE SALE
How to Move Your Project From Proposal to Sale >

YOUR KODAK SALES SOLUTIONS MANAGERS:

Digital: $subst('demographic.33')
(E-mail: $subst('demographic.31'))

Prepress: $subst('demographic.32')
(E-mail: $subst('demographic.30'))

COMMUNICATE: The Art of the Sale - Selling Digital Applications (Part 1 of 2: It's All About The Customer)
The market is abuzz with words like "digital solutions" and "customer-centric selling." But how do you help your sales team adapt to the dynamic new world being opened by digital technology. In this first part of our two-part investigation of selling digital applications, we will explore the key changes occurring at the point of customer contact in the new print sales environment. Click to continue...

 

reTHINK: Ideas and Trends in Management, Business Process and Technology


 Standing Out In A Crowd.
Kennickell Print and Communications Uses Its Solutions-Selling Expertise to Expand Its Business Locally and Beyond.

Staying in business in the printing world for over 100 years, especially in a smaller market, takes hard work, innovation and a commitment to continual reinvention. By reinventing its sales and customer support approach, this printer has built a foundation that is helping it thrive in today's competitive marketplace. Click to continue...

KODAK Technology


 Bring Your Business Right To Your Customer’s Desktop.
KODAK INSITE Software Helps Extend Business Opportunity and Customer Service.

Printing workflow solutions offer tremendous opportunities for enabling complete, centralized collaboration and effective communication between your company, print buyers and creative professionals. For many printing companies, these enhanced customer-facing services can solidify existing relationships or help you penetrate new accounts. Click to continue...

Nail The Sale
 Feedback

Keep It Simple

The difference between a great program that happens and one that never seems to get off the ground very often depends on how the project is presented and managed. Keeping your sales approach simple can help you nail the sale. Click to continue...

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Need More Information?
 Links
If any of the articles in this issue sparked your attention and you want more information, please use the information below to get in touch with either of us.

Kodak Digital Sales
Solutions Manager:
$subst('demographic.33')
E-mail: $subst('demographic.31')

Kodak Prepress Sales
Solutions Manager:
$subst('demographic.32')
E-mail: $subst('demographic.30') 		 

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